About Her Tourism

Boldly Building the Future of Tourism One Woman at a Time

HER TOURISM is a global media and leadership platform created to amplify women’s voices, brilliance, and legacy in tourism, hospitality, and travel.

  • We tell stories that matter
  • We design spaces where women are seen
  • We build a legacy with every spotlight, stage, and story

From powerful editorials to high-impact events, HER TOURISM is not just a brand — it’s a movement.

💡 Our Why

Women have always moved the world.Now we’re making sure the world sees it.

 

Despite making up the majority of the tourism workforce, women are still underrepresented at the top.

 

HER TOURISM was built to change that narrative — through visibility, recognition, and leadership elevation.

🔑 What We Do

We operate at the intersection of:

  • Media — Magazine covers, interviews, editorial features
  • Network — Masterclasses, retreats, roundtables
  • Recognition — Awards, Power Lists, spotlight stories

  • Advocacy — Public policy, visibility campaigns, allyship

👑 Who We Spotlight

We tell the stories of trailblazers, changemakers, and powerhouses across sectors:

  • Public Sector Leaders (Ministers, Tourism Board Executives, Policy Makers)
  • Private Sector Founders & CEOs (Hospitality Entrepreneurs, Tech Innovators)
  • Global Tourism Voices (Speakers, Consultants, Women Changing the Game)

🧭 Our Values

We are global.
We are woman-first.
We are legacy-minded.
We are rooted in bold storytelling.
We believe visibility is not vanity — it’s value.

Join the Movement

HER TOURISM is more than media — it’s a mission.
A call to amplify women, archive their brilliance, and celebrate their leadership on a global stage.

 

Ready to build with us?

JOIN OUR NETWORK
Yvonne Joseph, Founder & Editor-in-Chief of HER TOURISM

Meet Our Founder

Yvonne Joseph is a global media consultant and award-winning brand strategist who has spent over a decade at the intersection of tourism, branding & digital marketing.

 

With deep roots in the tourism and hospitality sector, Yvonne has advised governments, led media campaigns across continents, and helped founders and executives turn quiet impact into global visibility.

 

In 2025, she launched HER TOURISM — a legacy media and leadership network built to amplify the brilliance of women shaping the future of tourism. Her mission? To tell the stories that aren’t being told — yet. And to make sure the women driving change are seen, heard, and honored.

 

Through HER TOURISM, Yvonne is not only documenting the industry’s most powerful voices — she’s building the platform for their legacy.

 

Follow her journey:
 🔗 LinkedIn
 📧 me@theyvonnejoseph.com